Intro to Technical Writing: Creating Content that Google and Readers will Love

Do you ever find yourself with an itch to write but end up staring at a blank screen until you eventually give up and do something else? We’ve been there, and we’re ready to help you get started.

  • Nov 17
    Minneapolis Convention Center
    2 days
    16:00 - 23:00 UTC
    Lauren Schaefer
    Megan Grant
    1 000 USD

Sharing your expertise with the developer community online through thought-leadership articles and tutorials has many benefits, including becoming known as the go-to expert for a topic, building connections with others who share a passion for your topic, and enhancing your case for a promotion. In this workshop, we’ll guide you through:

  • Brainstorming and selecting a topic
  • Optimizing your content for search engines (SEO)
  • Leveraging best practices as you write your article or tutorial
  • Reusing your content on other platforms

By the end of this workshop, you will publish an article or tutorial online and have a topic for your next piece.

Notes and comments

Bring a computer that can access the Internet. If you prefer to write on physical paper instead of a computer, also bring your favorite pen and paper.


Day 1

10:00 - 10:15: Welcome, introductions, and the benefits of writing

Selecting a topic

10:15 - 10:35: How to brainstorm topics
10:35 - 10:55: Individual brainstorming
10:55 - 11:15: Partner brainstorming

Researching a topic and making an outline

11:15 - 11:45: How to research a topic and make an outline that optimizes for the reader and SEO
11:45 - 1:00: Lunch
1:00 - 2:00: Research, build/develop code (if necessary), and make an outline
2:00 - 2:30: Partner sharing
2:30 - 2:45: Break


2:45 - 3:15: Best practices for writing engaging and inclusive content
3:15 - 4:50: Writing

Wrap up

4:50 - 5:00 Recap and plan for tomorrow

Day 2


10:00 - 10:30: Best practices for editing and review process
10:30 - 11:15: Self-review
11:15 - 12:00: Peer review
12:00 - 1:15: Lunch


1:15 - 1:45: Where and how to publish
1:45 - 2:45: Publish article or tutorial
2:45 - 3:00: Break

Promoting & Reusing Content

3:00 - 3:30: Best practices for promoting and reusing content
3:30 - 3:45: Brainstorm how to promote and reuse content
3:45 - 4:05: Partner sharing
4:05 - 4:20: Promote content

Wrap up

4:20: Review and wrap up

Lauren Schaefer
Developer Advocate & Keynote Speaker, Grammarly

Lauren Hayward Schaefer is a developer advocate at Grammarly. She began her career as a software engineer for IBM, where she held various roles, including full-stack developer, test automation specialist, social media lead, and growth hacking engineer. She went on to be a developer advocate at SugarCRM and MongoDB. She is a keynote speaker who is skilled in taking hard-to-understand topics and making them seem simple. Lauren holds a BS and MS in Computer Science from North Carolina State University and is the co-inventor of fourteen issued United States patents.

Megan Grant
Content Editor, MongoDB, MongoDB

Megan has been writing and editing professionally for nearly 15 years and is also a published author. She works alongside MongoDB's developer advocates and other creators to craft content that shines. Megan got her degree in Communication Studies from the University of Michigan - Ann Arbor.

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